LISA LEONE Creative Leader & Copywriter
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The work.

Capital Group Crafted to Endure
CAPITAL GROUP 01 | "Crafted to Endure" Active ETF Campaign
Capital Group Actively Different
CAPITAL GROUP 02 | "Actively Different" Animation & Storytelling
Blueair campaign
BLUEAIR | “Let’s Clear the Air” Digital/Social-First Campaign
DoorDash animated campaign
DOORDASH | CRM Creative & Leadership
CFA Institute campaign
CFA INSTITUTE | Brand Transformation & Performance Creative Leadership
PGIM campaign concept
PGIM | Brand Concept & Creative Direction
Morton Salt animated campaign
MORTON SALT | Animation & Storytelling
Zero mortgage brand identity
ZERO | New Brand Identity & Launch
Microsoft documentary content
MICROSOFT | Documentary Content & Storytelling
Cracker Barrel rebrand
CRACKER BARREL | Brand Transformation & Campaign Launch
March for Our Lives concept
MARCH FOR OUR LIVES | Concept & Creative Direction
Samsung global brand film
SAMSUNG | Global Ecobubble Video
Allstate Out Holding Hands campaign
ALLSTATE | LGBTQ Outreach
Kellogg's Rice Krispies Treats campaign
KELLOGG'S RICE KRISPIES TREATS | “Best When Eaten” for Teens
Sauza branded content campaign
SAUZA | Branded Content Video
Polaroid i-Zone campaign
POLAROID i-ZONE | “The Film Is Sticky Not the Camera”