LISA LEONE Creative Leader & Copywriter
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DOORDASH

Delivering for the deliverers.

One of my first priorities at MSQ was building a dedicated CRM creative team to support DoorDash's data-driven marketing efforts. Working closely with their product leads and in-house studio, we created B2B and B2C communications for three distinct audiences: Consumers, Dashers, and Merchants. Our challenge was to deliver high volumes of effective creative without losing the personality and humanity of the DoorDash brand. Each year, we celebrated the collaboration with a year-in-review film. 627 emails. 159 banners. 131 push notifications. All in 2024.