SAMSUNG
At last. Freedom from labels.
We developed a global campaign for Samsung ecobubble, a breakthrough washing technology that cleaned in cool water as effectively as hot. The idea went beyond product demonstration: by eliminating the need for separate loads, ecobubble freed women from the ritual of sorting laundry. To bring that to life, we created a film showing women around the world cutting the wash tags from their clothes, and designed a new care instruction symbol, “wash in cool water,” to help introduce a new laundry behavior.
