LISA LEONE Creative Leader & Copywriter
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ZERO MORTGAGE

Business as UNusual.

Building a brand from scratch is a creative leader's dream. And Zero gave me the opportunity to do just that. Our ambition was to challenge an online mortgage industry where everyone was saying the same things: low rates, no fees, fast approvals. Table stakes. We wanted to build something different. A brand that was transparent, human, and unafraid to admit what everyone already knows: getting a mortgage can suck. I partnered with legendary designer Rob Janoff to establish the brand's visual foundations, collaborated with our agency partners, and built an in-house creative team. Together, we developed a distinctive identity and voice designed to make the mortgage experience feel less intimidating, more approachable, and occasionally even fun.
ZeroMortgage brand tone of voice — The ZeroMortgage Swagger ZeroMortgage brand sticker collection Zero Mortgage primary color palette Zero Mortgage logo system Zero Mortgage secondary color palette
Zero Mortgage employee portrait Zero Mortgage employee portrait Zero Mortgage employee portrait