ALLSTATE
Out holding hands.
This was another dream project: Allstate’s first major campaign for the LGBTQ+ community. My writing partner uncovered a powerful insight: for LGBTQ+ couples, holding hands in public, a simple gesture most straight couples take for granted, can feel stressful, exposing, and even dangerous. Allstate’s brand heritage, In Good Hands, gave us a meaningful and authentic point of view. Out Holding Hands celebrates a small gesture that means everything, while standing up for LGBTQ+ couples’ right to show affection in public. We launched Out Holding Hands, establishing a creative platform that Allstate would continue to build on in subsequent years.
