Capital Group Active ETFs take a collaborative approach to portfolio management, with six to 12 investment professionals each contributing their strongest ideas. We brought that same spirit of collaboration and craftsmanship to life through a series of films featuring real artisans. Using a robotic arm originally developed for NASA, we filmed each pair of hands separately, then composited them to create the illusion of multiple craftspeople working as one. The full-funnel campaign helped exceed sales goals by 190%.
